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Customer Impact Story

Trailblaze Marketing: Supporting and Securing AI-Driven Marketing Transformation​

Trailblaze Marketing is a full-service digital marketing agency. To maintain secure service delivery and free internal capacity for continuous product innovation, Trailblaze partnered with Infused Innovations to offload critical IT and cybersecurity management.

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About Trailblaze Marketing

Trailblaze Marketing is a data-driven, full-service digital marketing agency based in Rhode Island, delivering services through an innovative review, analyze, and optimize process built on growth-driven design, Trailblaze handles clients’ end-to-end marketing needs.

The Challenge

As a growing data-driven agency, Trailblaze Marketing faced the challenge of balancing client security requirements with the need to focus internal resources entirely on service delivery and product development. The administrative overhead required for maintaining expert-level cybersecurity, user, and endpoint management was distracting the team from their core mission of providing innovative, growth-driven marketing solutions.

The Solution

Infused Innovations offloaded the day-to-day burdens of cybersecurity and user management, while establishing a collaborative framework for strategic roadmap planning and technical alignment.

The Results

This comprehensive support model now provides the secure technology backbone necessary for consistent service delivery, empowering the Trailblaze team to maximize their time on product innovation and client growth.

From IT Overhead to Dedicated Marketing Innovation

This partnership demonstrates the power of co-managed IT, enabling a high-growth marketing firm to focus entirely on their data-driven, growth-centric mission. By offloading critical security and endpoint management, we provide the reliable technology backbone necessary for secure service delivery and collaborative product development.

Offloaded Cybersecurity & Management

We fully offloaded day-to-day user and endpoint management, along with critical cybersecurity operations, ensuring secure, consistent service delivery without internal resource strain.

Integrated Strategic Roadmap

We established a collaborative framework for strategic roadmap planning, ensuring technology and security initiatives are continuously aligned with Trailblaze’s business growth and innovation goals.

 

Accelerated Product Development

The partnership extends beyond IT support, including dedicated collaboration on innovative product design and development to enhance the firm's core service offerings.

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