Customer Impact Story

Townsquare Media: Streamlining National Sales with a Custom Application

As the third-largest owner of radio stations in the U.S., Townsquare Media needed to standardize its sales proposal process across hundreds of stations. Inconsistency was a barrier to growth. Infused Innovations was the engineering partner chosen to build a custom application that automated and standardized the entire process, saving time, cutting costs, and improving the customer experience.

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About Townsquare Media

Townsquare Media is a major national media organization and the third-largest owner of radio stations in the United States. With sales staff spread across 350 stations in nearly 40 media markets, operational consistency and efficiency are critical to their success.

The Challenge

The decentralized nature of their sales team led to inconsistencies in proposals and presentations. This created a branding challenge, made pricing difficult to enforce, and wasted valuable time as reps built materials from scratch. They needed a centralized solution to enforce standards while still allowing for the flexibility required to win deals.

The Solution

Infused Innovations’ engineers collaborated closely with Townsquare to define requirements and scope an MVP for a new sales application. We then built the application, which allows sales staff to programmatically generate accurate, on-brand proposals and presentations from approved templates in minutes. The app was rolled out to a pilot group for feedback and iteration before a full delivery to the entire sales team.

The Results

The custom sales application has been a transformative tool for Townsquare Media. The time required to create proposals has been drastically reduced, pricing standards are now consistently enforced, and costly errors have been eliminated. This has not only improved internal efficiency but has also created a more professional and consistent experience for their customers, directly supporting the company's growth plans.

From Manual Inconsistency to Automated Sales Excellence

This partnership is a perfect example of solving a complex business problem with targeted software development. We delivered a tool that not only solved the immediate challenge but also became a critical enabler of the company’s strategic growth initiatives.

Custom Sales Enablement

We designed and built a bespoke application to automate the creation of sales proposals, tailored to the client's specific business needs.

Standardization & Control

The solution enforces brand and pricing standards across 350 radio stations, ensuring a consistent and professional customer experience.

 

Increased Efficiency

The automated process saves significant time for the sales team, cuts operational costs, and eliminates manual errors in proposals.

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