Customer Impact Story

Investing Media Solutions: Driving Immediate ROI with Data Modernization

Investing Media Solutions (IMS) was grappling with manual, error-prone data entry and fragmented data sources that wasted time and hindered effective service to their publishing partners. They needed a clear path to modernize. Infused Innovations provided a comprehensive assessment and roadmap that delivered an almost-overnight ROI by automating key processes.

Previous
← MassDOT: Modernizing Public Safety with a Cloud-Native Crash Data Platform

About Investing Media Solutions

Investing Media Solutions manages the advertising businesses of numerous member publishers, creating a powerful and unique marketing opportunity. Their business relies on the efficient management and analysis of a wide variety of data sources.

The Challenge

Reliance on manual data entry and disconnected systems created a significant operational drag. These processes were not only time-consuming but also prone to errors, which impacted their analytics and operational efficiency. They knew they needed to modernize but required a strategic partner to define the best path forward.

The Solution

The Infused Innovations team conducted a comprehensive assessment of their current state. We mapped their entire landscape of data sources and identified key pain points. Based on this discovery, we provided strategic recommendations for a modern data platform, advanced analytics, and targeted automation to tackle the most time-consuming tasks first.

The Results

The engagement delivered an immediate, tangible ROI. By implementing our initial recommendations for automation, IMS was able to eliminate several manual data entry tasks almost overnight, freeing up significant resources. They now have a clear, prioritized roadmap to continue their modernization journey, driving further efficiency and ROI.

From Manual Processes to a Modern Data Estate

This partnership demonstrates our ability to deliver both long-term strategy and immediate value. By identifying and solving the most pressing challenges first, we provided IMS with a quick win that funded the business case for their broader data transformation.

Measurable ROI

Our initial automation recommendations led to a nearly overnight reduction in resource time spent on manual data entry, delivering instant value.

Modernization Guide

We provided a clear, actionable plan for a modern data platform, advanced analytics, and continued automation to drive future efficiencies.

 

Data Discovery

Our assessment created a complete landscape of their data sources, providing the foundational understanding needed to architect an effective solution.

Capabilities:

The Azek Company: Creating a Single Source of Truth to Drive Growth

The Azek Company: Creating a Single Source of Truth to Drive Growth

Tasca Automotive Group: Fueling Nationwide Expansion with a Secure Integration Playbook

Tasca Automotive Group: Fueling Nationwide Expansion with a Secure Integration Playbook

MassDOT: Modernizing Public Safety with a Cloud-Native Crash Data Platform

MassDOT: Modernizing Public Safety with a Cloud-Native Crash Data Platform