Customer Impact Story

The Broadway Exchange: Launching a Web3 Platform from Zero in a Crisis

When the pandemic decimated live theater, a visionary group of entrepreneurs saw an opportunity to build something new. They needed a technology partner to turn their idea for a Web3 creator economy into a reality. Infused Innovations was that partner, leading all technology and security efforts to take The Broadway Exchange from a concept to a fully launched platform.

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About The Broadway Exchange

The Broadway Exchange is an innovative digital platform with a mission to empower the theater community. It enables fans, creators, and performers to engage with each other and profit from their passion through a new creator economy powered by Web3 technologies.

The Challenge

The founders had a powerful vision but needed a team to build the entire technology and security foundation from scratch. This was a zero-to-one project requiring expertise across the full spectrum: business formation, MVP definition, platform architecture, secure development, and go-to-market support, all while the target industry was in a state of unprecedented crisis.

The Solution

Acting as their vCTO, vCISO, and vCINO, Infused Innovations led the entire technology execution from day one. We defined the MVP, architected and built the Web3 platform, and implemented a robust security framework. Our team managed the project through go-live, providing support for marketing launches and scaling operations as the platform gained traction.

The Results

The Broadway Exchange successfully launched a first-of-its-kind digital marketplace for the theater community. The platform provided a new and vital way for artists and fans to connect and generate revenue at a time when traditional venues were dark. The company moved from an idea on paper to a fully functional, revenue-generating business with a secure and scalable technology foundation.

From Vision to Reality in the Face of Crisis

This was the ultimate startup partnership. We provided the end-to-end technical leadership and execution capability that allowed a group of visionaries to build a new future for their community during one of its most challenging times.

End-to-End Technology Leadership

We acted as the client's fully outsourced C-Suite technology team, leading everything from initial strategy and MVP definition to platform build-out and launch.

Rapid Platform Development

Our team took the client from concept to a fully functional, secure, and scalable Web3 platform, ready to engage the new creator economy.

 

Innovation in a Crisis

We enabled the creation of a new digital experience and revenue stream for the theater community when it was needed most, turning a challenge into an opportunity.

Capabilities:

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