Customer Impact Story

AVID: Reinventing a 60-Year-Old Brand Amid a Global Crisis

A new CEO at an international distribution brand faced a monumental task: modernize the company's technology in the middle of a global pandemic. Infused Innovations was their strategic partner, providing the data-driven guidance needed to streamline operations, pivot to new markets, and navigate unprecedented uncertainty without disrupting the business.

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About AVID

AVID has been a major international distributor for over 60 years. Their success hinges on navigating complex global supply chains and adapting to ever-changing market forces to serve a diverse customer base.

The Challenge

A new CEO inherited the dual challenge of modernizing an established company while the COVID-19 pandemic was actively disrupting global supply chains. They needed to make bold, strategic decisions based on data, but also had to manage change carefully to ensure staff remained productive and confident amidst the uncertainty.

The Solution

Infused Innovations worked in close collaboration with the C-Suite, acting as their vCTO and vCISO. We provided strategic guidance grounded in data, helping them streamline their product and customer mix. Our approach was designed to be mindful of user impact and business process, ensuring that technology modernization, security risk remediation, and strategic pivots were implemented smoothly and effectively.

The Results

AVID successfully navigated one of the most challenging periods in its history. The data-driven strategy allowed them to not only survive the pandemic but to thrive by embracing emerging markets. The carefully managed change ensured that staff productivity never wavered, and the company emerged from the crisis as a more modern, agile, and resilient organization.

From a Crossroads of Crisis to a Path of Resilient Growth

Our C-Suite partnership provided the strategic clarity and technical expertise needed to turn a moment of immense challenge into an opportunity for transformation. AVID was able to change with the times and position itself for a new era of success.

C-Suite Strategic Advisory

We collaborated directly with the CEO and leadership team to provide the data-driven guidance needed to navigate a period of intense change.

Data-Driven Business Transformation

Our analysis enabled the brand to streamline its product mix, optimize its customer base, and successfully pivot to enter new, higher-value markets.

 

Seamless Change Management

The modernization was implemented with a focus on user impact and productivity, ensuring staff could confidently adapt to new processes and tools.

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