Customer Impact Story

HelloProspect: De-Risking Acquisition with Expert Technical Due Diligence

Before acquiring the eWayDirect and CertainSource brands, HelloProspect needed to understand the true state of their technology. Infused Innovations stepped up, delivering an in-depth report that led HelloProspect to pass on the acquisition, protecting them from a costly strategic misstep.

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About HelloProspect

HelloProspect is a strategic player in the digital marketing and customer acquisition space. A key part of their growth strategy involves the evaluation and potential acquisition of complementary technology companies and brands.

The Challenge

HelloProspect was evaluating a significant acquisition and needed to look under the hood of the target companies' technology. Without a deep, unbiased technical assessment, they risked acquiring a platform with hidden technical debt, a misaligned team, or an unsustainable cost model, any of which could turn a promising investment into a financial and operational disaster.

The Solution

Infused Innovations was engaged to perform a comprehensive technical due diligence review. Our team conducted a full code review, a SWOT analysis of the platform, a team skillset assessment, and a detailed OpEx and cost model exercise. We compiled these findings into a comprehensive report, including forward-looking cost estimates for necessary modernization.

The Results

Our exhaustive report revealed significant underlying issues and a high future cost to modernize the target's technology stack. Armed with this critical, data-backed intelligence, HelloProspect made the strategic decision to pass on the acquisition. This decisive action protected investors, prevented a costly software rebuild, and preserved the integrity of their existing product mix.

Knowing When to Walk Away

This engagement highlights the immense value of pre-acquisition due diligence. Our thorough and objective analysis provided HelloProspect with the clarity and confidence to make a difficult but correct decision, saving them from a costly investment.

Comprehensive Technical Due Diligence

The new platform moves the client’s core We delivered a complete review, including code analysis, SWOT, team assessment, and a full financial cost model for the target's technology.

Data-Driven Risk Avoidance

Our findings provided the clear, objective intelligence that empowered HelloProspect to avoid a strategically and financially damaging acquisition.

 

Investor and Asset Protection

By advising against the acquisition, we helped protect HelloProspect's investors and ensured the company could focus its resources on more viable opportunities.

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