---
title: Reinventing a 60-Year-Old Brand During Global Uncertainty
description: A new CEO coming into a sixty-year-old brand often has an uphill battle of cultural dynamics, technology modernization, and risk remediation to perform. Do
image: https://infusedinnovations.com/hubfs/Imported_Blog_Media/AdobeStock_351483436-Jul-09-2024-06-39-36-5699-PM-Jul-10-2024-03-57-58-4154-AM.jpeg
---

[Fractional Executive Leadership](https://infusedinnovations.com/blog/tag/fractional-executive-leadership)

# Reinventing a 60-Year-Old Brand During Global Uncertainty

by [Infused Innovations](https://infusedinnovations.com/blog/author/infused-innovations)

 1 min read

 October 11, 2022

A new CEO coming into a sixty-year-old brand often has an uphill battle of cultural dynamics, technology modernization, and risk remediation to perform. Doing this while being an international distributor during a global pandemic exacerbates that challenge. It’s critical that strategic guidance be developed with an eye towards user impact, business process, and with productivity in mind, while being mindful of security, technology stack, and changing market forces. Our C-Suite collaboration not only ensured this organization could change with the times, but embrace new and emerging markets, while staff never missed a beat or felt unsure of how to get their jobs done.  

#### **Stay connected.** Join the Infused Innovations email list!

#### Share this

[Share on X ](https://x.com/intent/post?url=https://infusedinnovations.com/blog/strategic-advisory-stories/reinventing-a-60-year-old-brand-during-global-uncertainty&text=Reinventing%20a%2060-Year-Old%20Brand%20During%20Global%20Uncertainty) [Share on Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://infusedinnovations.com/blog/strategic-advisory-stories/reinventing-a-60-year-old-brand-during-global-uncertainty&t=Reinventing%20a%2060-Year-Old%20Brand%20During%20Global%20Uncertainty) [Share on LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://infusedinnovations.com/blog/strategic-advisory-stories/reinventing-a-60-year-old-brand-during-global-uncertainty&t=Reinventing%20a%2060-Year-Old%20Brand%20During%20Global%20Uncertainty)

Previous

[← Use Power Automate to Make Sharing to LinkedIn (and Other Places) a Breeze ](https://infusedinnovations.com/blog/secure-intelligent-workplace/use-power-automate-to-make-sharing-to-linkedin-and-other-places-a-breeze)

<https://infusedinnovations.com/blog>

Next

[Complete Office-to-Cloud Migration with Zero Disruption →](https://infusedinnovations.com/blog/technical-delivery-stories/complete-office-to-cloud-migration-with-zero-disruption)

### You May Also Like

These Related Posts

[Easily Moving from CrowdStrike to Microsoft Defender for Endpoint](https://infusedinnovations.com/blog/easily-moving-from-crowdstrike-to-microsoft-defender-for-endpoint)

![](https://infusedinnovations.com/hubfs/AI-Generated%20Media/Images/cybersecurity%20protection%20software.jpeg)

[Microsoft](https://infusedinnovations.com/blog/tag/microsoft)

#### Easily Moving from CrowdStrike to Microsoft Defender for Endpoint

July 22, 2024  4 min read

[Responsible AI – Fairness](https://infusedinnovations.com/blog/responsible-ai-fairness)

![](https://infusedinnovations.com/hubfs/AI-Generated%20Media/Images/an%20image%20representing%20fairness%20in%20technology%20and%20business.jpeg)

[Artificial Intelligence](https://infusedinnovations.com/blog/tag/artificial-intelligence)

#### Responsible AI – Fairness

July 2, 2024  4 min read

[Secure Azure Deployments for Regulated Industries ](https://infusedinnovations.com/blog/intelligent-cloud/azure/secure-azure-deployments-for-regulated-industries)

![](https://infusedinnovations.com/hubfs/Imported_Blog_Media/azure-post-2.jpeg)

[Azure](https://infusedinnovations.com/blog/tag/azure)

#### Secure Azure Deployments for Regulated Industries 

February 29, 2024  3 min read

### No Comments Yet

Let us know what you think

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Infused Innovations",
    "url" : "https://infusedinnovations.com/blog/author/infused-innovations"
  },
  "dateModified" : "2024-07-10T04:01:06.943Z",
  "datePublished" : "2022-10-11T04:00:00.000Z",
  "headline" : "Reinventing a 60-Year-Old Brand During Global Uncertainty",
  "image" : [ "https://infusedinnovations.com/hubfs/Imported_Blog_Media/AdobeStock_351483436-Jul-09-2024-06-39-36-5699-PM-Jul-10-2024-03-57-58-4154-AM.jpeg" ],
  "mainEntityOfPage" : {
    "@id" : "https://infusedinnovations.com/blog/strategic-advisory-stories/reinventing-a-60-year-old-brand-during-global-uncertainty",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://infusedinnovations.com/hubfs/ii-logo.svg"
    },
    "name" : "Infused Innovations"
  }
}
```