Technical Delivery Stories

Modern Data Management and Automation to Drive ROI

1 min read

April 6, 2023

This premium financial media company manages the advertising businesses of member publishers creating a large, unique, powerful opportunity for marketers. In doing so, they have a variety of data sources to manage, manual data entry challenges, and have wasted time through error-prone processes. The Infused Innovations team led a comprehensive current-state assessment, a discovery effort to build a landscape of data sources, and then provided recommendations on modern data platform, advanced analytics and reporting strategies, automation opportunities, and business process and operations management. These efforts lead to a nearly-overnight ROI around resource time reduction and removal of some manual data entry tasks and will continue to tackle additional improvements over the coming months.